Talk:Game Updates/@comment-13406147-20140128173235/@comment-4738639-20140128203834

I'm not really comfortable calling it a "money making scheme" since it is a business practice to make revenue to keep the business operational. All things considered the event could have demanded more money than usual limited content if the player didn't have the time to generate the magic required to reach their goals, but in the end it was an idea to try to do something new and fun for the game.

In business some ideas work and some don't, but it is up to the company to evaluate the outcome of the event and assess if the results justify the means enough to try something similar in the future if they have an opportunity to do it again.